Who we are

About KREA

At KREA, we believe transformation begins with clarity, connection, and purpose. We exist to help people and organisations move from vision to action, turning ideas into measurable results that create lasting impact.

Rooted in faith and guided by values of integrity, relationship, and excellence, KREA partners with clients to design strategic pathways that build capability, confidence, and momentum. We’re passionate about seeing individuals, whānau, and businesses thrive — not just in numbers, but in purpose, wellbeing, and legacy.

Learn more about our services!

Core Values

WICTEC = Work Intelligently, create clarity, empower clients

Wisdom – We apply deep expertise with insight and foresight.
Integrity – We serve with transparency, consistency, and trust.
Clarity – We make the complex simple and the numbers meaningful.
Transformation – We are passionate about seeing leaders and businesses evolve.
Empowerment – We equip clients to lead boldly and sustainably.
Connection – We Walk closely with our clients, creating lasting partnerships.

Work Intelligently → You use insight, data, and expertise to make smarter business decisions.

Create Clarity → You cut through complexity so clients see exactly where they stand financially and strategically.

Empower Clients → You give business leaders the tools, confidence, and guidance to lead effectively.

Meaning behind our logo!

It’s the reason why the honeycomb matrix forms part of KREA logo.

Bees are some of the hardest working creatures in the world. They produce and use honey to build their hives, raise their children and flourish. They consume 8 ounces of honey to produce 1 ounce of wax, which they then use to make the honeycomb. The shape and size is perfectly designed to maximize their efforts. It’s a ton of work and very precious to the bees. That’s how we see a business and community, working together, for hard earned resources, and building on the right matrix that maximizes their efforts. In our case advisory & coaching, compliance, education and personal finance within our small accounting frim. We have done the hard work so you don't have to. Partner with us to learn.

Meet the Team

Our Team

At KREA, our team is a collective of purpose-driven, faith-led professionals who bring heart, strategy, and wisdom to every journey we walk alongside.

We are connectors, coaches, and creative thinkers, united by a shared belief that true success flows from clarity, integrity, and purpose. Each member of our team carries a depth of experience across business, community, and leadership development, grounded in cultural understanding and spiritual insight.

Together, we combine strategic expertise with genuine care — helping clients move forward with confidence, grow sustainable pathways, and create impact that lasts generations.

We don’t just build plans — we build people, purpose, and legacy.

Our Service Offerings

Our Founder & Business Advisor

Whakapapa

I te taha o tōku Mātua

Ko Taranaki te Maunga
Ko Wanganui te awa
Ko Aotea te waka
Ko Turi te tangata
Ko Ngaati Ruanui te Iwi
Ko Joe Tumoana raua ko Julie Spittlehouse ōku mātua
Ko Scott Donaldson taku hoa rangatira
Ko Nui raatou ko Antonio, ko Isabella, ko Bayley, ko Armand, ko Kairos aaku tamariki
Ko Leah Donaldson ahau.

About Leah

Leah Donaldson is the heart of KREA, a consultancy driven by faith, family, and the belief in everyone’s potential to grow. With expertise in business development, planning, and leadership, Leah offers compassion and clarity, guiding clients to achieve measurable results. For Leah, KREA is more than business; it’s work with meaning. Rooted in her faith and integrity, she cares for each client, ensuring strategies are smart, sustainable, and align with their values. She excels in helping people find their purpose, creating paths that lead to real action and growth. Family and relationships are central to Leah. Her family, faith group, and friends inspire her to help others succeed personally, spiritually, and professionally. This passion fuels her work, empowering clients to build confidence and impact. Leah’s vision is to advance numbers beyond profit, focusing on people, purpose, and progress. At KREA, she collaborates with individuals and organisations to develop strategies that drive progress, change, and long-lasting success.

Leah Donaldson

Whakapapa

I te taha o tōku Matua:
Ko Taranaki te Maunga
Ko Wanganui te awa
Ko Aotea te waka
Ko Turi te tangata
Ko Ngaati Ruanui te Iwi
Ko Joe Tumoana raua ko Julie Spittlehouse ōku mātua
Ko Scott Donaldson taku hoa rangatira
Ko Nui raatou ko Antonio, ko Isabella, ko Bayley, ko Armand, ko Kairos aaku tamariki
Ko Leah Donaldson ahau.

About Leah

For Leah, KREA is more than business; it’s work with meaning. Rooted in her faith and integrity, she cares for each client, ensuring strategies are smart, sustainable, and align with their values. She excels in helping people find their purpose, creating paths that lead to real action and growth.

Family and relationships are central to Leah. Her family, faith group, and friends inspire her to help others succeed personally, spiritually, and professionally. This passion fuels her work, empowering clients to build confidence and impact. Leah’s vision is to advance numbers beyond profit, focusing on people, purpose, and progress.

At KREA, she collaborates with individuals and organisations to develop strategies that drive progress, change, and long-lasting success.

Our Financial Accountant Lead

About Brian

Brian is a seasoned finance professional with over 15 years of experience across accounting, audit, and operational leadership. As Financial Accountant Lead at KREA, he combines technical expertise with relational depth—guiding team transitions, refining workflows, and supporting clients with clarity and care.

His career spans roles in the Philippines and the U.S., including remote accounting for U.S.-based firms and leadership positions in finance and audit. Brian is a Xero Certified Advisor. He integrates faith reflections into his work, fostering unity and respect across the team.

At KREA, Brian plays a pivotal role in mentoring new team members, supporting business development, and ensuring every process reflects the company’s values of wisdom, clarity, and empowerment. He is passionate about building a culture where numbers tell a story—and every story is rooted in purpose.

Brian Caser

Our Executive Assistant

"We recently hired Photo Bloom to take photos for our wedding. We were was so impressed with their work! They were professional, creative, and responsive to my needs. The photos they took were absolutely stunning, and we couldn't be happier with the results."

Mr & Mrs Miller

Aneta Jones

Whakapapa

Tēnā koutou katoa,
kua tatu mai nei i raro i te maru ō KREA
e rere ana ngā mihi i tēnei wā.

Ko wai e tū mai ana?

i te taha o tōku pāpā:
Ko Tarawera te maunga
Ko Rotokākahi te wai Māori
Ko Te Arawa te waka
Ko Tūhourangi te iwi
Ko Wahiao me Hinemihi ngā hapu
Ko Te Pākira te marae
Ko Rotoruanui-a-Kahumatamomoe te kainga
Ko Jones ratou ko Maika, ko waaka ōku whānau

i te taha o tōku kōkara:
Ko Māmari te waka
Ko Tāwhitirahi te maunga
Ko Te Awapoka te awa
Ko Pārengarenga te moana
Ko Pōtahi te marae
Ko Te Aupouri te iwi
Ko Te Kao te kainga
Ko Hetaraka ratou ko Kleskovic, ko Kaaka, Ko Anderson ōku whānau

Ko au, ko ōku tūpuna,
Ko ōku tūpuna, ko au.

ā Ko Aneta ahau.

Tēnā koutou, tēna koutou,
Kia ora mai tātou katoa.

About Aneta

Aneta brings a beautiful blend of administrative excellence, creative insight, and relational depth to her role at KREA. With a strong foundation in te reo Māori me ōna tikanga, she enriches our team with cultural wisdom and a deep respect for connection and authenticity.

As Executive Assistant, Aneta’s primary focus is supporting Leah, while also serving the wider team to ensure the smooth and efficient running of our business. Her gift for organisation and structure helps streamline systems, enhance client experiences, and uphold the accuracy and integrity of our operations.

Aneta’s creativity sparks fresh ideas, and her calm presence under pressure brings a harmonious flow to everything she touches. Her heart for people and her desire to see others thrive in their highest potential make her a truly valued part of the KREA whānau.